Pet insurance is rapidly gaining traction as a valuable tool in veterinary medicine, yet only around 3–4% of North American pets are insured as of 2023 (naphia.org). This low adoption…
For today's veterinary practice, every second counts. Yet, too often, veterinarians are forced to spend critical time during appointments searching for the latest information, consulting reference materials, or verifying treatment…
Client communications management isn’t just about sending reminders or routine emails. For veterinary practices, it's a cornerstone of the overall client experience and plays a vital role in improving patient…
Even a few years ago, clients began showing a strong preference for immediate support. Today, with skyrocketing expectations and rapid advancements in digital communication, 24/7 service is evolving into a…
“Ugh, not this ad again!” We've all experienced that reaction when faced with repetitive ads, and your veterinary clients feel the same. Constantly encountering the same advertisements doesn't just irritate…
Vetty Awards Honor LifeLearn’s 2024 State of Veterinary Marketing Report for Driving Industry Insights and Innovation Guelph, Ontario – April 1st, 2025 — LifeLearn Animal Health, a leading provider of…
Pet Holidays and Seasonal Moments – More Than Just Dates on the Calendar Seasonal moments go far beyond the usual retail holidays like Black Friday or Valentine’s Day. Think National…
Social media engagement is much more than amassing likes and shares. It’s rooted in understanding the psychological triggers that drive pet owners to connect, interact, and identify with your veterinary…
From the growing importance of mobile-first functionality to the increasing use of AI-powered communication tools, modern veterinary websites must evolve with the digital age. Practices that prioritize their digital presence…
A veterinary practice's online visibility plays a crucial role in attracting new pet owners and maintaining strong relationships with current clients. As more people use search engines to locate nearby…
Why More Practices Are Adopting Veterinary AI AI-powered veterinary tools aren’t just transforming clinical decision-making. When practices adopt veterinary AI tools that also serve pet owners better, they transform the…
ScribbleVet and LifeLearn have announced an integration between two industry-leading AI-powered tools: ScribbleVet's veterinary scribe and LifeLearn's Sofie™ decision support tool. Veterinary practices using ScribbleVet's AI-powered scribe will have immediate access to Sofie's AI-powered differential…
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