Veterinary care and practice revenue represent a strange but important equation right now for veterinary teams, and it basically goes like this: Veterinarians, vet techs, and other practice team members…
The pandemic pet adoption boom means two things this holiday season: There are many first-time cat owners out there. Many of those cats will be seeing a Christmas tree for…
First-time dog owners are discovering that dog ownership is not as simple as they thought, according to a new survey by Merck Animal Health, and the cost to dogs may…
As the holiday season approaches Christmas could look a little different for many people this year, amid concerns of COVID-19 surging after large indoor gatherings. According to CNN, holiday travel…
Winter is coming whether we like it or not! While some us enjoy spending time outdoors regardless of the weather, other pet owners dread the onset of winter weather, whether…
With so many delicious foods on the table at Thanksgiving, pet parents may be tempted to share some of the feast with their pets, and that’s understandable. After all, Thanksgiving…
While few people feel comfortable using the word “upside” to reference the pandemic (and understandably so), veterinary practices nonetheless currently have something acquired for free where other businesses often pay…
COVID-19 may have changed many things about winter, but cold weather and certain seasonal foods remain a health and safety risk for pets. The problem is that many pet…
To understand how education-based marketing works to help pet owners make better pet health decisions and ultimately strengthen their relationships with veterinary practices, imagine you’re shopping for a new…
The Veterinary Emergency + Critical Care Manual (ECCM) made #1 on the Amazon bestseller list for one main reason. When veterinarians find themselves in tight situations, the ECCM (now…
Google “veterinary digital advertising” and you’ll find any number of companies offering tips, tricks, and services to help veterinary practices attract pet owners to their websites through PPC ads (or…
Many pet cats are overweight or obese. According a survey conducted in 2018 by the Association for Pet Obesity Prevention, an estimated 60% of cats in the United Sates are…