One of the questions we hear frequently is: how do you get people interested in reading educational material, and not just the fun stuff? Social media posts may be short…
For veterinarians, it can be frustrating when even the pet appears more attentive than the owner. Whether a client is on their cell phone in the exam room, or turning…
3 Important Factors in Launching a Seasonal Campaign For veterinary practices and pet owners alike, things tend to sneak up – including seasonal issues that affect pet health, such as…
Meeting new people is an exciting experience, but most of the time, it’s much easier to keep old friends than it is to make new ones. Your relationship with your…
Client education is an essential part of ensuring pet owner compliance. Unfortunately, effective communication is not without its challenges. Far too often, assumptions are made about pet owners – and…
At the American Animal Hospital Association Conference this year, we had the chance to meet many of you in person – and to talk about what gets your goat at…
Search engine optimization (SEO) is a common marketing term, and can be a little scary sometimes. There’s so much to know, and it changes so quickly! When you get back…
You’ve probably noticed how much we love to talk about blogs here on LifeLearn’s veterinary marketing blog (go figure!) – but we like to think there’s a good reason. Blogs…
Every once in a while, it's time to make a change. Time to reassess the old and consider what could be made new. Time to perform an upgrade, because believe…
At the North American Veterinary Conference this year, we had the opportunity to meet many of you face to face – and to learn about what ruffles your feathers in…
(This post was originally published on Nov. 22, 2013, and has been updated to be even better!) You’re likely familiar with the more popular social media platforms – like Twitter,…
Are you ready to start live streaming at your practice, but not sure what you should be filming? Live streaming for the first time can be an intimidating experience, especially…