In Part 1 of this blog series, we looked at why having a solid social presence will be a key asset for practices to stay competitive and attract new clients…
As the COVID-19 pandemic continues, people commonly wonder, “How long will this pandemic last?” And for veterinarians who’ve adopted veterinary telehealth to serve patients and remain operational during the pandemic,…
In Part 1 of this blog series—How (and Why) to Create a Solid Social Media Strategy in 2020—we examined why having a solid social presence will be extra important for…
This blog series has been updated from a previous series to reflect current and key marketing considerations for the current COVID-19 crisis and the days beyond. In the post-pandemic landscape…
COVID-19 has temporarily changed our lives. Things we took we granted, such as running out to grab a few things at the grocery store, heading out after work to socialize…
Veterinary teams understand that animal health does not exist in a vacuum. They know that pet health both impacts and is impacted by human and environmental interaction. Thus, the World…
In their April 8th, 2020 Benchmark Data report “How COVID-19 Is Impacting Sales and Marketing Performance,” Hubspot examined aggregated data from its global customer base of over 70,000 companies to…
Self-care is important for veterinary teams at the best of times to combat burnout. Recognizing the extra stressors faced by all health care workers on the front lines of the…
Veterinary clinic downtime caused by COVID-19 has financially impacted practices everywhere, whether through changes to practice policy that impact appointments or pet owners staying away from practices in observance of…
Recent changes to California law could have far-reaching effects on veterinary clinics across the U.S. Under California’s revised Business and Professions Code, California veterinarians are now required to provide consultation…
(This blog has been updated from an earlier blog to reflect how the quality of the client communications you send out now can impact two key practice assets to help weather…
By now, we’ve all heard of COVID-19, a respiratory disease initially discovered in late 2019. COVID-19 is spread from person to person in several ways, but because we have…