Client education is an essential part of ensuring pet owner compliance. Unfortunately, effective communication is not without its challenges. Far too often, assumptions are made about pet owners – and…
Educating pet owners is essential for a few reasons: it’s good customer service, and it’s also in the best interest of pets and their health. But did you know it…
Producing consistent, high-quality content isn’t always easy – especially when you’re trying to balance a business that puts the health of animals first. Establishing a concrete plan before jumping straight…
Let’s face it – nowadays, businesses (veterinary practices included) need an online presence to communicate effectively with their audiences. Even when you bring in some help to build the website,…
As much as pet owners want to get information from their veterinarians, it can be irresistible to turn to the Internet for answers. After all, the Internet is accessible, open…
Pet owners who look things up on the Internet have been a real theme for veterinarians telling us their vet peeves – after all, with nearly 90% of North Americans…
Who hasn’t used an Internet search to look something up? It’s quick, it’s accessible, and it’s usually decently reliable. But what happens when the Internet is used as a medical…
To be successful in marketing, you often need to spend money, whether that’s paying to send out mailers, investing in an effective website, or dropping cash on Facebook advertising to…
We’ve been on the road lots the last few weeks, starting with NAVC 2017 and then the Western Veterinary Conference in Las Vegas last week. It’s a great chance for…
You’ve probably noticed how much we love to talk about blogs here on LifeLearn’s veterinary marketing blog (go figure!) – but we like to think there’s a good reason. Blogs…
Every once in a while, it's time to make a change. Time to reassess the old and consider what could be made new. Time to perform an upgrade, because believe…
Does this sound familiar? You have a website, but you’ve been so busy running your practice that you haven’t touched your website in several months, a year, or even longer.…