At LifeLearn, we don’t use words like “leading edge” and “innovative” because they’re popular buzzwords. We use them based on the kind of historical proof evidenced by ClientEd, LifeLearn’s unparalleled…
Search engine optimization (SEO) is an essential part of promoting your clinic in today’s tech-based world. Nearly 90% of consumers use search engines to find local businesses and make purchasing…
For a reputation-driven business like a veterinary clinic, email communications with pet owners are more than a way to send appointment reminders and other pet healthcare information. Where public perception…
Having your business on Yelp or Google Business Profile allows clients to say nice things about you online, but it also creates the potential for people to be negative, something…
Your clinic website is typically the first thing that potential clients see, and first impressions count. According to a Harvard Business School study, people form opinions about others in seven…
Pet Owners Want Curbside Service Post-COVID Though curbside had its challenges for pet owners and clinic teams alike, pet owners want curbside post-COVID: A February 2021 study by Brakke Consulting…
How to Get a New Social Media Account Off the Ground For your social media marketing to be really effective, you have to make it over that awkward hump of…
While SEO, custom website content, and digital advertising are all effective tools for improving traffic to your practice website, Facebook is a great way to improve traffic. In fact, research…
Color Schemes Tip 1. Choosing a color scheme The first challenge is actually picking a color scheme. Rather than just adding any colors you like to your graphic, try to…
Today’s lesson is all about veterinary content. You’ve likely heard the adage that delivering a message is 70% how you look, 20% how you sound, and 10% what you say.…
In a recent article for Practice Life, Steve Manyak, DVM, wrote what many veterinary teams now understand about managing appointment reminders and other client communications in a busy practice. “To…
Veterinary burnout and compassion fatigue were already problems for the veterinary profession before the pandemic began. After COVID-19 hit, the extra stressors involved in seeing patients—coupled with more pet appointment…