Against economic uncertainties, practices are unsurprisingly conservative in their marketing budgets. Yet practice profits are generally up across the board, and some of this has to do with price increases. However, as this year’s report shows, much appears connected to where practices are directing their marketing spend and focus, including:
- AI – 47% of practices now want to know more about AI-powered tools.
- SEO – 41% now consider SEO to be important versus just 17% two years ago.
- Industry expertise – more practices are seeking marketing guidance beyond peer groups.
For all the insights to build a stronger marketing strategy and thrive in an increasingly competitive market, download your complimentary 2025 State of Veterinary Marketing Report.
