What would your team do with some extra time at your veterinary practice? The whole concept seems akin to imagining what one might do with lotto winnings—spare time is something to dream of, not acquire, right?
Maybe not! We’ve compiled a few handy hacks to help you save time on your veterinary marketing content, so you can invest your resources elsewhere. It might not be as exciting as a winning lottery ticket, but we’re pretty sure it’s a win for pet care! After all, time is money.
Here are 4 useful tips to shift your writing strategy and save heaps of time:
1. Research strategically
As a veterinary expert, you’ve done your time when it comes to research efforts. You already possess pet care expertise, so why waste more valuable hours researching effective ways to share information with pet owners when you could streamline the process?
To best reach clients online, use engagement analytics to easily keep track of trending topics and the success of your own content. Based on these numbers, you can tweak your content for greater success. To move beyond the numbers, check out the competition to explore popular pet topics and find new angles or perspectives to share at your own practice.
2. Quality over quantity
Once you know what your clients actually want, you can focus your energy on the topics and types of content that will yield the best ROI (Return On Investment).
Prioritize quality writing over content length or post quantity. That way, you can maintain your authority as a valuable, go-to resource for pet owners. Posting simply for the sake of it will damage your reputation, stunt client acquisition, and thwart client retention. Plus, keep in mind that pet owners have busy lives, so it’s often best to keep content short.
3. Get ahead of writer’s block
Short on ideas right when you need them? Writer’s block is a huge time-sink for your veterinary content—so try to plan your ideas a month or week in advance of actually sitting down to write.
Need some inspiration? We’ve compiled a list of blog post ideas for every month of the year, check it out here to get started.
4. Minimize multitasking
Let’s say writer’s block isn’t your problem; maybe you simply have too many ideas and too many tasks on your mind to focus on writing. Try scheduling blocks of time to write without distractions, the same way you might do for a surgery or team meeting.
Shut out the world as best as you can—silence your phone and drown out background noise with music. You’ll be more productive when you eliminate the stress of multitasking by breaking down your workday into manageable chunks to write more coherently and efficiently.
Bonus: Incorporate content curation
Surprise! We’ve got one last hack and it’s great news—not all of your website, blog, or social veterinary content needs to be original.
You can also share valuable content from trusted sources around the web, which benefits pet owners, and takes the creative burden off your shoulders. Be sure to add your own thoughts and opinions when you share the curated content to maintain your practice’s authority and voice. Don’t forget to attribute your sources too.
So what are you waiting for? Time to get writing!
Want to save yourself some extra time and effort? Get high quality pre-written veterinary content with the LifeLearn ECOsystem and WebDVM—learn more here!
