As part of a busy veterinary team, your work life is largely impacted by numbers—from the amount of time you can spend on each appointment, to the doses of medication you prescribe.
Numbers can also tell you a great deal about how to grow your practice. To save you some time, we hit the books to share some of the most enlightening statistics on social media and online marketing in the industry.
Let what follows be your algorithm for marketing success—one number at a time.
Make your social media strategy count.
So you want to rock your veterinary social media? Whichever platform you use, spice up your content with engaging images, videos, and infographics—these numbers will show you why.
- 75% of brands on Facebook promote their posts. (Socialbakers, March 2015)
- 32% of Facebook users engage regularly with brands. (selfstartr)
- 91% of Facebook users visit on mobile. (TechCrunch, April 2016)
- Organic reach of a Facebook page’s posts is about 2%. (Socialbakers, March 2015)
- Facebook posts with videos get 9% more engagement per post than posts with images. (Locowise, 2016)
- Less is more: Facebook posts with 1-2 hashtags receive nearly 1.5 times more interactions than posts with 3-5 hashtags. (QuickSprout, 2015)
- Facebook posts with images see 2.3 times more engagement than those without images. (Buzzsumo, 2015)
- 68% of Instagram users engage with brands regularly. (selfstartr)
- On average, people miss 70% of their feeds. (Instagram, 2016)
- Nearly half of active Instagram users use social networks to research products or services. (GlobalWebIndex, 2015)
- 53% of Instagram users follow brands and companies on social media. (GlobalWebIndex, 2015)
- Users are 2.5 times more likely to click on ads than on other social media platforms. (Fortune, 2015)
- Instagram posts do best when they have 11 or more hashtags. (QuickSprout, 2015)
- Images showing faces get 38% more likes than photos not showing faces. (Georgia Institute of Technology, 2014)
- 86% of Twitter users use the social network for news. (American Press Institute, September 2015)
- 92% of Twitter users who use the service for news usually click through to read stories. (American Press Institute, September 2015)
- 34% of Twitter users see Tweets as part of articles on other websites. (American Press Institute, September 2015)
- People are more likely to follow an individual on Twitter than a main account. (American Press Institute, September 2015)
- Social media replies are a good thing. 77% of users who receive a personalized reply from a brand are likely to recommend it to others. (Twitter Customer Service Research, 2015)
- Tweets with hashtags get 2 times more engagement than tweets without. (QuickSprout, 2015)Â
- 50% of LinkedIn members say they’re more likely to buy from a company they engage with on the
social medium. (LinkedIn Marketing Solutions, 2015)
Overwhelmed by the sheer number of social media platforms? WebDVM Social makes it easy to stay on top of your accounts, allowing you to plan, schedule and post content all from one place!
Build a blog you can bank on.
Looking for educational content to share on social? Why not provide your own? Your veterinary blog is the perfect way to stay on top of client education and preventive care.
- Companies with over 200 blog articles have more than 5 times the leads of those with 10 or fewer. (HubSpot)
- The average company with 100 or more total blog posts is more likely to experience continued lead growth. (HubSpot)
- B2C companies that blog 11 or more times per month can get more than 4 times as many leads as those that only blog 4-5 times per month. (HubSpot, 2015)
- Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016)
- 43% of people admit to skimming blog posts. (HubSpot, 2016)
Save big with strategic advertising.
Not getting the blog or website traffic you want to boost business? In advertising, a little goes a long way.
- Over 80% of people have closed a browser or left a webpage because of a pop-up ad or autoplaying video. (HubSpot, 2016)
- When it comes to paid social media ads, the overwhelming majority use Facebook ads (84%), followed by Google ads (41%) and LinkedIn ads (18%). (Social Media Examiner, 2015)
Invest in search engine optimization.
When it comes to SEO, all of your veterinary content online can work like an advertisement for your clinic by making it easier for local pet owners to find your practice.
- 72% of consumers who do a local search end up visiting a store within 5 miles. (WordStream, 2016)
- 30% of mobile searches are related to a location. (Google, 2016)
- The first position on Google search results on a desktop has a 34% clickthrough rate. (Advanced Web Ranking, 2015)
- The first position on Google search results on mobile has a 31% clickthrough rate. (Advanced Web Ranking, 2015)
- 51% of smartphone users have discovered a new company or product when searching on their phones. (Google, 2015)
Increase engagement rates with email marketing.
Important as it is to find new clients, maintaining positive communication with loyal customers is crucial for the strength of your practice—and email is a great place to start.
- Email subject lines that include the words “thank you” have the highest above-average engagement levels. (Adestra, 2015)
- 11 am EST has the highest clickthrough rate for email sends. (HubSpot, 2015)
- 48% of emails are opened on a smartphone. (Movable Ink, 2015)
Whether you want to improve your email clickthrough rate, or increase traffic to your veterinary website—keep these statistics in mind to help drive every aspect of your business growth.
Ready to put these statistics to the test? Find out how the LifeLearn ECOsystem can help!
